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Search Engine Optimization (SEO) Is A Science And An Art

While it's not rocket science or great music, it is essential for small business marketing. The best way to begin is by understanding the concept of “keywords” and how to use them properly.

You cannot control what a potential client or customer is looking for when they type keywords into a search engine like Google.

Suppose you want white-hat business SEO to work on your website. For example, a potential customer types “Michigan farmer cheese” into Google. That phrase should logically and adequately appear in filenames, headlines, image descriptions, copy, and more to match the product a potential client wants.

Choosing effective keywords and using them correctly on your site is one of the most important aspects of Internet small business marketing. Once you choose effective keywords for your product or services, it isn’t enough to place them randomly all over your web pages. Each page should logically contain targeted keywords that are consistent across the file name, the page’s title, the SEO title, the page’s URL, and page content that’s visible to your visitors.

Talk with John Heartfield. He’ll help you understand small business marketing using search engine optimization (SEO).

Before You Pay A Search Engine Company Thousands Of Dollars, Let Ecurtain Media Break Down The Complex Process Of Search Engine Optimization Into Clear Easy-To-Understand Concepts.

eCurtain will tell you what to realistically expect when you optimize your website to bring in clients and customers.

Why Is An Excellent Search Engine Ranking Important To Any Business?

When a potential customer or client types their search words into a Search Engine such as Google, 80 percent of those potential clients or customers will only look at the first 8-10 results that are not paid for by Search Engine Marketing.

The Difference Between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Search Engine Optimization is the process of improving your Search Engine Ranking without paying a fee to enjoy a more visible ranking. People tend to pay more attention to SEO results, so a great search result achieved through Search Engine Optimization is more valuable than one gotten through Search Engine Marketing. .

Search Engine Marketing means you pay in some way for your site to appear higher in Search Engine Results. Such appearances are clearly marked in Search Engine Results. Although more people may see your business, they are less likely to click on a Paid Search Engine Result. Search Engine Marketing is not the same as Social Media and Internet Marketing. That kind of marketing (Facebook, YouTube, Twitter) can be invaluable.

Here Are Some Valuable Tips About Search Engine Optimization

1) Decide on your keywords and plan your SEO strategy before constructing your website.

2) Never listen to anyone who tells you they can get you “to the first page of Google” fast. They’re simply not telling you the truth. It takes time to get excellent search engine results for several reasons.

3) Find out what “Black Hat” SEO strategies are and never employ them. Black Hat SEO can get you banned from Google and that would be a disaster for your business.

4) Always provide “alt” tags for any image or multimedia content.

5) Pay special attention to the names of your HTML files and the titles your “meta” descriptions. Search engines may not pay much attention to your "meta" description but your potential customers do. They will click on a link if the meta description interests them

6) Download an XML Sitemap template. Customize it with the files on your site. Submit it to Google.

7) Modify the content on your pages often. Just a little change goes a long way. Google notices when a website hasn’t changed for a while and your ranking will suffer.

8) Use good CSS to build your web pages. Avoid complex HTML Tables and Frames. Search engines like Google "read" your site. Make it easy for them. Put your most important information at the top of your web pages.

That’s just a start.

Write To eCurtain Media today to learn more about Search Engine Optimization (SEO).

Get objective impartial affordable Search Engine Optimization advice.