eCurtain

When I was a SCORE counsellor, this was always one of the first things clients wanted to know.

“Do I have a good idea for a business? Should I try and make a go of it? Do you think I’ll succeed?”

There are really only two reasons to start your own business:

1. You think you can do what your competition does and do it 95% percent better.

2. You absolutely love what you’re going to do as your business.

Example:

1. I know I can make cupcakes better than 95% percent of the bakeries in my demographic area.

2. I love baking cupcakes.

Forget about “being your own boss” or “making money” or “making your own hours.” You’ll soon find out that’s all nonsense.

Small business is a tough way to make a living. However, if you love what you want to do in business and you’re sure you can match your competition, you have a good chance of succeeding.

One more thing. If an “expert” tells you that you don't belong in business and you know they’re wrong, you could be the type who makes a small business succeed.